Picture this: It’s 2023, and you just turned the “Open” sign on. You’re familiar with the basics, you have a Facebook page set up, and you are eager to dive into the world of SELLING. Whether you have a product or service, competition is fiercer than ever, and you know it's essential for new companies to establish a strong online presence. One of the most effective tools for achieving this is through Facebook ads, and you’re ready to start bringing in the revenue. But wait, let’s take a breath before we delve into the bottom line.